Content Marketing

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Our Services

Content is king!

We can help you develop a content marketing strategy that aligns with your goals and ensure your inbound campaigns generate sales-ready leads with compelling content.

Our team can develop content for every stage of your buyer’s journey. We provide content strategy services to help your business attract, convert and re-engage online customers.

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What Makes Our Content Marketing Stand Out

Inbound marketing campaigns are fueled by great content. We use SEO to drive traffic to your website, educate potential customers, and ultimately persuade them to buy. Nowadays, buyers expect more from your content. It should be informative, well-written, thorough, and entertaining. An agency that understands this is important, and at PM, we certainly do.

We offer several content marketing services that stand out:

We create 100% authentic content aligned perfectly with your marketing objectives.

We don’t believe in content for the sake of content. Each piece of content we create serves a specific purpose and contributes to your overall content strategy.

Your time is limited, so let’s not waste it on hand holding. By letting us handle the bulk of the content creation process, you can focus on growing your business.

We can help if you struggle to produce quality content or your existing content isn’t delivering results.

Your content should speak directly to your prospective clients, addressing their pain points, goals, and motivations.

Here at Progressive Marketing, we create content strategies that convert.

When it comes to attracting and converting leads, content strategy plays a huge role in the campaign’s overall success. Content strategy is one of the most critical elements of Progressive Marketing – we spend a lot of time and energy creating strategies that will boost sales and revenue.

The campaigns we design, create, and launch for our clients deliver unbeatable ROI.

We begin by conducting a consultative content strategy meeting, in which we:

Establish goals and KPIs

Get to know your target audience - their online habits, buying psychology, motivations, pain points, and desires

Analyze your current campaigns and collateral

Determine the best channels and strategies for generating conversions.

In addition, once your campaign is underway, we constantly monitor its progress to determine how your content strategy should be adjusted.

Our Content Marketing Services Include:

Blog Services

One of the best ways to attract visitors to your website and engage with them is through your blog. With our blogging services, your blog will be updated regularly with fresh, original, and inspiring content. Blogs that we create are designed to be both reader and search engine friendly. We also promote your blogs in all of your social media channels.

Creating SEO content

Regardless of how good your website and content is, if it doesn’t appear on search engine results pages, it won’t be effective. The content we create for your website and blogs aligns seamlessly with your SEO strategy and helps you rank higher on search engines. At the same time, we make sure it’s easy to read. We understand how Google and other search engines work and include SEO elements in every step of our content writing process.

Case Studies

Have a success story to share? Case studies can help you showcase your business and help you convert leads. It’s important to get case studies right because they can make or break a sale. By working with you, we understand what your customers’ problems are, and how your products and services solve them. Based on this, we create compelling stories that are bound to drive sales.

News Releases

In case you wish to publicize any news or event, we can help you craft an exciting press release and distribute it widely. The modern press release follows a different set of rules. Digital publications need content that is written with your target prospects in mind, as well as content that is compelling enough to gain their attention. Our content marketing services include creating and distributing press releases. Our team can make sure your press releases are optimized for search engines, maximizing their reach.

Guides, e-books, and Whitepapers

Downloadable content such as e-books, whitepapers and guides are a great way to convert visitors into leads, but they must be valuable to the reader. Great content will educate and delight your prospects. Substandard content may drive prospective customers away. Here is where we can help you, our content creators have ample experience of creating informative and value-driven lead magnets that will definitely transform your prospects into paying customers.