The client was selling pre-recorded lecture series and was facing an issue with generating leads and because of that, he wasn’t getting a good number of conversions. This client had an online learning website and wanted to get an email list of potential clients via lead generation. After that, he wanted to convert this email list into paying customers. The client was expecting to get a decrease in cost per lead and an increase in conversion rate within 5 months. The major objectives were to increase the number of leads and convert them into clients. The client was facing an issue of generating leads that could bring more ROI against the ad spent. The objective was to The reason for less ROI was that the website was not designed for the purpose of lead generation. Also, there was no marketing strategy that could ensure the desired results within 3 months. The challenges we faced were Our We revamped the website and designed it for the purpose of lead generation. We created landing pages that had lead magnets to grab leads. We studied and created the attributes of the target audience, designed the buyer’s persona, designed the marketing campaigns and studied the ad assets of the competitors, and crafted a comprehensive marketing strategy. Steps of We began with creating the assets that were needed for the creation of a full sales funnel, including: Initiation & After the assets were developed, we began the ad campaigns by initiating the traffic and awareness ads. After which we started a lead generation campaign through landing pages that we designed to grab the emails of the target audience. The objectives at this stage were the following: The After the testing phase, our efforts were focused on implementing a sales funnel. The steps that we followed were: The focus at this stage was to generate awareness and for that purpose, we used paid traffic ads and different awareness campaigns, to get the maximum number of visitors and eyeballs to the site. Once the visitors showed interest in the marketplace, we used re-targeting ads to further kindle their interest. After the interest phase, we offered the visitors to download our lead magnet and give us their email ids and become a lead, so that we can contact them further on a more personalized level i-e via emails. Once we started getting email ids, we used email campaigns and automation to turn leads into paying customers. Email campaigns in newsletter formats, webinars, and good customer support ensured customer loyalty and retention. “My E-Learning business wasn’t doing great due to poor marketing strategy, but Progressive Marketing not only sustained by marketing spend and efforts but also created 7x business within 3 months.”
LEAD GENERATION- COST PER LEAD 7X CHEAPER
E-Learning Portal
THE PROCESS OF GETTING LEAD GENERATION- COST PER LEAD 7X CHEAPER STARTED:
03 Steps
Client
E-learning Web Portal
Objective
Generate More Leads and Convert Them into Clients
Challenges
Approach
Implementation
Testing
Implementation Process
The process of implementation of sales funnels includes:
05
Awareness
Interest
Intent
Purchase
Loyalty/Retention
Results_
— we achieved
Let’s talk.
3x
No of leads increase in 1st month
x3
Increase of conversion rate of lead in 5 months
9x
No of leads increase in 5th month