Law Firm Subscriber Growth Through Effective Marketing Strategies

Client

Alliance Law Group

Alliance Law Group is a legal firm known for providing comprehensive and strategic legal solutions to a diverse range of clients.

Initiate the path to crafting a superior online presence for your esteemed law firm.

Client

Alliance Law Group: A Renowned London-based Law Firm. Delve into the story of Alliance Law Group’s prominence, rooted in their exceptional legal services and a well-established reputation, making them a trusted and sought-after name in the heart of London’s legal community.

Objective

Increase the number of subscribers by 65% within 4 months.
Boost email open rates and click-through rates by 80% through compelling content and personalized communication.
Position Alliance Law Group as a trusted thought leader in the legal industry, leading to speaking invitations and recognition.

Challenges

The law firm encountered several challenges:

Limited Audience Reach: The firm struggled to extend its reach beyond its existing client base, missing out on potential subscribers.
Engagement Gap: While the firm excelled in its legal services, it lacked mechanisms to keep its audience engaged beyond specific cases.
Subscriber Base: Building a dedicated subscriber base that actively sought legal insights and updates was essential.

Our

Approach

1. Content-Centric Approach:

The firm executed a content-driven marketing strategy aimed at delivering valuable insights:

Educational Blog Posts: Regularly published blog posts focusing on legal subjects relevant to the firm’s expertise.
Legal News Updates: Shared concise legal updates to keep subscribers informed.

2. Email Marketing Campaigns:

Strategic email campaigns were designed to foster ongoing engagement:

Newsletter: Launched a monthly newsletter featuring the latest blog posts, legal news, and exclusive insights.
Expert Articles: Presented in-depth articles authored by the firm’s experts, showcasing their industry acumen.

3. Webinars and Workshops:

Alliance Law Group organized interactive webinars and workshops to engage directly with the audience:

Educational Webinars: Conducted online seminars on relevant legal topics, allowing real-time interaction with the firm’s attorneys.
Q&A Sessions: Addressed subscribers’ legal queries through interactive Q&A sessions.

Steps of

Implementation

We began with creating the assets that were needed for the creation of a full sales funnel, including:

Implemented a consistent content calendar delivering two blog posts per week and a monthly newsletter. Topics were tailored to cover both legal essentials and complex matters.
Segmented the subscriber list based on interests and demographics
deploying personalized automated email sequences for different subscriber segments.
Hosted bi-monthly webinars promoted via social media and email campaigns. Recorded sessions were shared with subscribers who couldn’t attend live.

Initiation &

Testing

After the assets were developed, we began the ad campaigns by initiating the traffic and awareness ads. After which we started a lead generation campaign via landing pages that we designed to grab the emails of the target audience. The objectives at this stage were the following:

Testing various ad platforms and identifying which worked best for the marketplace.
Testing different ad types and identifying which worked best.
Testing various audiences and finding the ones that got us the best results.
Testing various ad content and identifying the winners.

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The

Implementation Process

After the testing phase, our efforts were focused on implementing a sales funnel. The steps that we followed were:

The process of implementation of sales funnels includes:

05

Awareness/Top of Funnel

The focus at this stage was to generate awareness and for that purpose, we used site traffic, different awareness campaigns, lookalike audiences, and dynamic re-targeting ads to reach maximum customers at the right time to increase sales and profitability of the business.

Interest

Once the visitors showed interest in the e-commerce store, we used retargeting ads to further kindle their interest.

Intent/Mid of Funnel

After the interest phase, we targeted the visitors to buy the product and get their contact information (i.e., email IDs) and become a customer so that we can contact them further on a more personalized level i-e via emails.

Purchase/Bottom of the Funnel

Once we started getting contact information, we used email campaigns, automation, and retargeting ads to turn them into recurring paying customers to increase the ROI.

Loyalty/Retention

Email campaigns, retargeting and good customer support ensured customer loyalty and retention.

Results_

— we achieved

250%

ALG in the 1st month.

500%

ALG in the end of 2nd month

900%

ALG at the end of 5th month

Client Review

“Progressive Marketing played a pivotal role in elevating Our digital presence. Their strategic approach and expertise swiftly translated into increased visibility and success for our firm.”

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