Alliance Law Group is a legal firm known for providing comprehensive and strategic legal solutions to a diverse range of clients.
Law Firm Subscriber Growth Through Effective Marketing Strategies
Client
Alliance Law Group
Initiate the path to crafting a superior online presence for your esteemed law firm.
Client
Alliance Law Group: A Renowned London-based Law Firm. Delve into the story of Alliance Law Group’s prominence, rooted in their exceptional legal services and a well-established reputation, making them a trusted and sought-after name in the heart of London’s legal community.
Objective
- Increase the number of subscribers by 65% within 4 months.
- Boost email open rates and click-through rates by 80% through compelling content and personalized communication.
- Position Alliance Law Group as a trusted thought leader in the legal industry, leading to speaking invitations and recognition.
Challenges
The law firm encountered several challenges:
- Limited Audience Reach: The firm struggled to extend its reach beyond its existing client base, missing out on potential subscribers.
- Engagement Gap: While the firm excelled in its legal services, it lacked mechanisms to keep its audience engaged beyond specific cases.
- Subscriber Base: Building a dedicated subscriber base that actively sought legal insights and updates was essential.
Our
Approach
1. Content-Centric Approach:
The firm executed a content-driven marketing strategy aimed at delivering valuable insights:
- Educational Blog Posts: Regularly published blog posts focusing on legal subjects relevant to the firm’s expertise.
- Legal News Updates: Shared concise legal updates to keep subscribers informed.
2. Email Marketing Campaigns:
Strategic email campaigns were designed to foster ongoing engagement:
- Newsletter: Launched a monthly newsletter featuring the latest blog posts, legal news, and exclusive insights.
- Expert Articles: Presented in-depth articles authored by the firm’s experts, showcasing their industry acumen.
3. Webinars and Workshops:
Alliance Law Group organized interactive webinars and workshops to engage directly with the audience:
- Educational Webinars: Conducted online seminars on relevant legal topics, allowing real-time interaction with the firm’s attorneys.
- Q&A Sessions: Addressed subscribers’ legal queries through interactive Q&A sessions.
Steps of
Implementation
We began with creating the assets that were needed for the creation of a full sales funnel, including:
- Implemented a consistent content calendar delivering two blog posts per week and a monthly newsletter. Topics were tailored to cover both legal essentials and complex matters.
- Segmented the subscriber list based on interests and demographics
- deploying personalized automated email sequences for different subscriber segments.
- Hosted bi-monthly webinars promoted via social media and email campaigns. Recorded sessions were shared with subscribers who couldn’t attend live.
Initiation &
Testing
After the assets were developed, we began the ad campaigns by initiating the traffic and awareness ads. After which we started a lead generation campaign via landing pages that we designed to grab the emails of the target audience. The objectives at this stage were the following:
- Testing various ad platforms and identifying which worked best for the marketplace.
- Testing different ad types and identifying which worked best.
- Testing various audiences and finding the ones that got us the best results.
- Testing various ad content and identifying the winners.
The
Implementation Process
After the testing phase, our efforts were focused on implementing a sales funnel. The steps that we followed were:
The process of implementation of sales funnels includes:
05
Awareness/Top of Funnel
The focus at this stage was to generate awareness and for that purpose, we used site traffic, different awareness campaigns, lookalike audiences, and dynamic re-targeting ads to reach maximum customers at the right time to increase sales and profitability of the business.
Interest
Once the visitors showed interest in the e-commerce store, we used retargeting ads to further kindle their interest.
Intent/Mid of Funnel
After the interest phase, we targeted the visitors to buy the product and get their contact information (i.e., email IDs) and become a customer so that we can contact them further on a more personalized level i-e via emails.
Purchase/Bottom of the Funnel
Once we started getting contact information, we used email campaigns, automation, and retargeting ads to turn them into recurring paying customers to increase the ROI.
Loyalty/Retention
Email campaigns, retargeting and good customer support ensured customer loyalty and retention.
Results_
— we achieved
250%
ALG in the 1st month. 500%
ALG in the end of 2nd month 900%
ALG at the end of 5th month 