LEADS FOR REAL ESTATE AGENCY – ROI of 1500%

Real Estate Agency

The client had a real estate media agency and wanted to generate more leads and convert them into clients. He did not have any marketing strategy or any previous ad data. Also, the website was not designed to generate leads.

THE PROCESS OF GETTING LEADS FOR B2B- ROI of 1500% STARTED:

03 Steps

Client

Agency

This client had a real estate media agency and wanted to get an email list of potential clients via lead generation. After that, he wanted to convert this email list into paying customers.

Objective

Generate More Leads and Convert Them into Clients

The major objectives were to increase the number of leads and convert them into clients. The client was facing an issue of generating leads that could bring more ROI against the ad spent.

The objective was to

Increase ROI on ad spent
Show results within 5 months
Increase the number of leads
Increase conversion rate
Create landing pages for conversion
Landing pages for awareness

Challenges

The reason for less ROI was that the website was not designed for the purpose of lead generation. The ad accounts were not set up. We had to start everything from scratch, from creating a marketing strategy to lead magnets.

The challenges we faced were

No lead magnets.
No landing pages
No ad account
No pixel or tracking setup
No optimization
The buyers’ persona was not clear
Results within 5 months of the campaign.

Our

Approach

We created a strategy to bring in more leads by revamping the website and creating landing pages. All the required changes were made to bring more leads and convert them into high-paying customers.

Steps of

Implementation

We began with creating the assets that were needed for the creation of a full sales funnel, including:

Targeted traffic campaigns using lead magnets to get the contact information of potential clients.
Addition of Google ads search campaigns in the marketing mix.
Creation; designing and delivery of email marketing campaigns in newsletter formats.
Modification in ad targeting by creating and using audience persons
Setting up re-targeting.
Proper setting up of campaigns by modifying frequency relevance etc.

Initiation &

Testing

After the assets were developed, we began the ads campaigns by initiating the traffic and awareness ads. After initiating traffic and awareness ads we moved to the lead generation process. The objectives at this stage were the following:

Identifying and testing the ad platforms to see which worked for our niche market.
Testing different ad types and identifying which worked best.
Testing various audiences and finding the ones that got us the best results.
Testing various ad content and identifying the ads that could bring desired results.

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The

Implementation Process

After the testing phase, our efforts were focused on implementing a sales funnel. The steps that we followed were:

The process of implementation of sales funnels includes:

05

Awareness

In the awareness phase, we wanted to generate leads and for that purpose, we ran Google search ads, Facebook traffic ads, and used lead magnets to get the contact information of potential clients.

Interest

Once the visitors showed interest in the lead magnets, we used retargeting ads to further grab their interest.

Intent

Once the visitors downloaded our lead magnets in exchange for their emails id, we would add them to our email marketing automation sequences to nurture them, to make a purchase.

Loyalty/Retention

Email campaigns in newsletter formats, webinars, automation, and good customer support ensured customer loyalty and retention.

Results_

— we achieved

1500%

ROI of 1500% within 5 months.

“My Real Estate Media Agency was in a dire need of someone who can help us bring B2B lead generation and also convert them into paying customers. Progressive Marketing with its market-intensive knowledge and experience has helped me with my problem.”

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