Skip links

Elevate Real Estate Online Presence Up To 200%

Client

Itz’ana Resort & Residences

Itz’ana Resort and Residences posed a demanding digital marketing challenge as the most ambitious real estate project the country of Belize had ever seen.

THE PROCESS OF Having TOP NOTCH ONLINE PRESENSE STARTED:

Client

Real Estate Agency

The client, a prominent real estate agency, had an established reputation in traditional property sales. However, they aimed to venture into the online market without any prior digital presence. Devoid of a website, ad accounts, advertising strategies, or historical data, they embarked on this new online journey.

Objective

Create & Increase Online Presence

Our mandate was to create the brand and bring it to life through extensive concept development, and then follow through into the successful sales and marketing of all residential units. Specific objectives were:

  • Create a multi-layered brand personality highlighting sustainability, natural beauty, and luxury.
  • Grow international market awareness through top tier media coverage
  • Consistently create compelling content to grow our databases and keep leads engaged
  • Built a robust prospect pipeline and convert these qualified leads into successful sales

Challenges

The main challenge was that there was no website and due to that no marketing strategy could be implemented.

The challenges we faced were

  • No prior website or any online presence
  • No pixel or any other data
  • No ad accounts
  • No strategy in place
  • No ads or ad assets
  • No email automation in place
  • No testing and optimization procedure
  • Get results within 3 months campaign

Real Estate

Our

Approach

Our initial step was to come up with a complete marketing strategy and for that to happen, we began a comprehensive market search.

After going through the websites of various Real Estate and competitors, we crafted a marketing strategy for the client. This strategy had a roadmap for each of the components we needed to create a steady stream of online sales. Those components were:

  • Website
  • Ad platforms
  • Ads
  • Tracking
  • Email Automation

Steps of

Implementation

We began with creating the assets that were needed for the creation of a full sales funnel, including:

  • Designing the complete website
  • Better navigation and buying experience using video tracking heat-maps etc
  • Implementation of Fb pixel; mouse flow; GTM etc
  • Setting up cart abandonment emails
  • Setting up website abandonment banners
  • Modification in ad targeting by creating and using audience persons
  • Use of LAL audiences
  • Setting up retargeting and dynamic re-targeting
  • Proper setting up of campaigns by modifying frequency relevance etc

Initiation &

Testing

After the assets were developed, we began the ad campaigns by initiating the traffic and awareness ads. After which we started a lead generation campaign via landing pages that we designed to grab the emails of the target audience. The objectives at this stage were the following:

  • Testing various ad platforms and identifying which worked best for the marketplace.
  • Testing different ad types and identifying which worked best.
  • Testing various audiences and finding the ones that got us the best results.
  • Testing various ad content and identifying the winners.
Hire Us Now

The

Implementation Process

After the testing phase, our efforts were focused on implementing a sales funnel. The steps that we followed were:

The process of implementation of sales funnels includes:
05

Awareness/Top of Funnel

The focus at this stage was to generate awareness and for that purpose, we used site traffic, different awareness campaigns, lookalike audiences, and dynamic re-targeting ads to reach maximum customers at the right time to increase sales and profitability of the business.

Interest

Once the visitors showed interest in the e-commerce store, we used retargeting ads to further kindle their interest.

Intent/Mid of Funnel

After the interest phase, we targeted the visitors to buy the product and get their contact information (i.e., email IDs) and become a customer so that we can contact them further on a more personalized level i-e via emails.

Purchase/Bottom of the Funnel

Once we started getting contact information, we used email campaigns, automation, and retargeting ads to turn them into recurring paying customers to increase the ROI.

Loyalty/Retention

Email campaigns, retargeting and good customer support ensured customer loyalty and retention.

Organic Store 900% ROI
Search-Console-traffic-2

Results_

— we achieved
250%
ROI in the 1st month.
500%
• ROI in the end of 2nd month
900%
ROI at the end of 5th month

Client Review

“I wasn’t sure how to bring my business online and start making a profit out of it. Progressive Marketing not only helped me transform my business but also helped me make a profit in just 5 months.”

Let’s talk.

Let’s talk — Send a message
Explore
Drag