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A Digital Marketing Success Story Of HVAC EliteAir System

Client

EliteAir System

“EliteAir Systems, a pioneering HVAC company, is renowned for delivering advanced and tailored air management solutions, ensuring optimal comfort and efficiency for a wide spectrum of clients.”

Initiate the path to crafting a superior online presence for eliteair technology.

Client

EliteAir Technology, situated in South Africa, stands as a distinguished HVAC (Heating, Ventilation, and Air Conditioning) company celebrated for its comprehensive array of top-tier heating and cooling solutions.

Objective

  • Increase the quantity and quality of leads by driving potential customers to inquire about HVAC services.
  • Enhance the visibility and recognition of the HVAC company’s brand among the target audience.
  • Provide valuable information about HVAC technology, maintenance, and energy efficiency to educate customers and establish the company as an industry authority.
  • Manage online reputation by encouraging positive reviews, addressing negative feedback, and showcasing the company’s reliability and customer satisfaction.

Challenges

The Elite Technology encountered several challenges:

  • The HVAC industry is competitive online, making it difficult to stand out.
  • Peaks and troughs in HVAC demand can disrupt consistent efforts.
  • Explaining complex HVAC concepts in user-friendly content can be tough.
  • Effectively targeting local audiences requires expertise in local SEO.

Top-view-of-high-rise-HVAC-system

Our

Approach

1. Content-Centric Approach:

The firm executed a content-driven marketing strategy aimed at delivering valuable insights:

  • Educational Blog Posts: Regularly published blog posts focusing on legal subjects relevant to the firm’s expertise.
  • Legal News Updates: Shared concise legal updates to keep subscribers informed.

2. Email Marketing Campaigns:

Strategic email campaigns were designed to foster ongoing engagement:

  • Newsletter: Launched a monthly newsletter featuring the latest blog posts, legal news, and exclusive insights.
  • Expert Articles: Presented in-depth articles authored by the firm’s experts, showcasing their industry acumen.

3. Webinars and Workshops:

Alliance Law Group organized interactive webinars and workshops to engage directly with the audience:

  • Educational Webinars: Conducted online seminars on relevant legal topics, allowing real-time interaction with the firm’s attorneys.
  • Q&A Sessions: Addressed subscribers’ legal queries through interactive Q&A sessions.

Steps of

Implementation

We began with creating the assets that were needed for the creation of a full sales funnel, including:

  • Implemented a consistent content calendar delivering two blog posts per week and a monthly newsletter. Topics were tailored to cover both legal essentials and complex matters.
  • Segmented the subscriber list based on interests and demographics
  • deploying personalized automated email sequences for different subscriber segments.
  • Hosted bi-monthly webinars promoted via social media and email campaigns. Recorded sessions were shared with subscribers who couldn’t attend live.

Initiation &

Testing

After the assets were developed, we began the ad campaigns by initiating the traffic and awareness ads. After which we started a lead generation campaign via landing pages that we designed to grab the emails of the target audience. The objectives at this stage were the following:

  • Testing various ad platforms and identifying which worked best for the marketplace.
  • Testing different ad types and identifying which worked best.
  • Testing various audiences and finding the ones that got us the best results.
  • Testing various ad content and identifying the winners.
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The

Implementation Process

After the testing phase, our efforts were focused on implementing a sales funnel. The steps that we followed were:

The process of implementation of sales funnels includes:
05

Awareness/Top of Funnel

The focus at this stage was to generate awareness and for that purpose, we used site traffic, different awareness campaigns, lookalike audiences, and dynamic re-targeting ads to reach maximum customers at the right time to increase sales and profitability of the business.

Interest

Once the visitors showed interest in the e-commerce store, we used retargeting ads to further kindle their interest.

Intent/Mid of Funnel

After the interest phase, we targeted the visitors to buy the product and get their contact information (i.e., email IDs) and become a customer so that we can contact them further on a more personalized level i-e via emails.

Purchase/Bottom of the Funnel

Once we started getting contact information, we used email campaigns, automation, and retargeting ads to turn them into recurring paying customers to increase the ROI.

Loyalty/Retention

Email campaigns, retargeting and good customer support ensured customer loyalty and retention.

HelloCs

Results_

— we achieved
350%
Growth in 1st month.
500%
Growth in 3nd month

Client Review

“Progressive Marketing played a pivotal role in elevating Our digital presence. Their strategic approach and expertise swiftly translated into increased visibility and success for our firm.”

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