The client had online courses and wanted to get enrollments from all over the world. When the client came, they had insignificant monthly visits to the website and 0 enrollments because of having no SEO strategy and implementation. The client was offering online courses to undergraduate students from all over the world through their educational platform. They could not get a better Google ranking and relevant traffic to their website. To achieve this, the only thing they were missing was a team to design an SEO strategy for them and implement it. The client’s main objective was to increase organic and relevant website traffic, increase enrollments, and ensure buyer retention. The following were the main obstacles that stopped the client from achieving their goals: Looking at the client’s objective and challenges, we identified their needs and goals, conducted thorough research, and implemented a comprehensive SEO strategy. This strategy included everything to bring steady traffic to the website by improving its Google SERP ranking through on-page and off-page optimization. The We focused on boosting organic traffic to the website by following these steps: After identifying the root cause through an SEO audit, we conducted keyword research to pick the most relevant search terms for the client’s niche. We also performed a thorough competitor analysis to search for relevant keywords. The existing on-site content had grammatical and structural issues. We rewrote SEO-optimized content for the complete website and ensured its readability suited its target audience. Some web pages like “About” and “Courses” had missing meta data. We took care of the meta titles, meta descriptions, and image alt text for the complete website and ensured its SEO optimization. Due to the big-sized images used in the website and several other factors, the website’s loading speed and responsiveness were heavily affected. We fixed it by compressing the images, reducing the number of plugins used, and using a Content Delivery Network (CDN). The website’s mobile version was almost correct. However, we quickly fixed a few adaptability issues with the website’s content to ensure its mobile responsiveness. Once we finished on-page optimization, we produced about 140 high-quality backlinks, 2 guest posts monthly for 6 months, and managed social media content to induce traffic from external sources. The on-site content included 1 blog post weekly. To ensure better website optimization, we added internal and external links to each blog post to build authenticity and overall ranking of the blog post in Google Search. “I’m impressed with the level of expertise of this team. Their strategies were well-researched and effective resulting in a significant increase in my website’s ranking on Google. This led to a boost in enrollment in my online courses and it all cost me less than expected.”
+992% Organic Traffic in 5 Months
Online Courses
THE PROCESS
Client’s Background
Objective
Challenges
Summary
Implementation Process
The implementation
Competitor Research and Keyword Analysis
On-Site Content
Meta Data
Website Speed Optimization
Mobile Responsiveness
Off-Page Optimization / Link Building
Internal and External Links
Results_
— we achieved
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+992%
Growth in Organic Traffic
+2487
Paid Enrollments