The client had an email marketing tool and wanted to get paying users for the tool, from all over the world. There was a monthly subscription plan for the paid users. The client had 0 paying users at the time he came to us. There was a monthly subscription plan for the paid users. The client had 0 paying users at the time he came to us. There was no marketing strategy, no market research, no testing of the tool and its usability, functionality, and interface, no ad assets, no ad accounts, no tracking…..nothing, just the tool. The major objectives were: The following were the challenges that we faced: Our We approached the problem by working on the testing the product in the market by offering it as a free beta product and by working on improving the functionality, ease of use, the customer experience, etc., In the meanwhile, we created a complete marketing strategy by studying the target audience, the marketing campaigns and ad assets of the competitors, used various market research tools…..and crafted a comprehensive marketing strategy. Steps of We began with creating the assets that were needed for implementing the strategy, including: Phase After the assets were created, we began the ads campaigns by initiating the traffic and awareness ads. The objectives at this stage were the following: The After identifying each of the above, we focused our efforts and directed our marketing budgets to the platforms/audiences/campaigns types and ads that worked best. Channels and ad platforms used: The initial campaigns used were broad traffic ad campaigns that helped in data gathering and campaign optimization using the AI technology within the ad platforms. The second set of campaigns were re-targeting campaigns that re-targeted visitors according to the interest shown via pages visited on the website. The purpose here was to urge the visitors to opt-in for the free trial. Once we started getting signups, we started the bottom of the funnel tactics i-e email campaigns and automation, webinars, etc to keep the audience engaged. “Generating a significant number of subscribers was a major challenge. I didn’t have any marketing plan, but luckily for me, Progressive Marketing took care of all my marketing needs and got me to where I am today!”
5400 Subscribers in 2 Months
Email Marketing Tool
THE PROCESS OF GETTING SUBSCRIBERS FOR YOUTUBE STARTED:
Client
Email Subsciption
Objective
Generate More Leads and Convert Them into Clients
Challenges
Approach
Implementation
Testing
Implementation Process
The process of implementation of sales funnels includes:
05
Medium/Platforms
Broad traffic ads/ Top of the funnel
Re-targeting ads/Middle of the funnel
Purchase and retention efforts/ Bottom of the funnel:
Results_
— we achieved
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1342
1st Month
4058
2nd Month Stats